Google Analytics bugs, use with care

Ämne: Avancerad Analys

Google analytics is a great free tool that’s amazingly useful, but you must be careful to avoid some easy to misinterpret spots and bugs in the tool. Yesterday on The Moz Blog some of common issues were described, click here to read it.

Two issues to watch out for mentioned in the post are

  1. Sample bug that inflates the number of sessions when using advanced filters
  2. Reasons not to use the funnel visualization
Sampling bug example shared in the post, showing 2.6x inflation of the total sessions.